Wednesday, April 22, 2020

Digital Apps and Platforms




There are a few things to consider when looking at digital organization. Where are you going to access the information? From a computer? From a mobile device? Whichever you decide the important thing is the information is available on every platform. Save it once and it is saved everywhere. 

Dedicated platforms that have been around for a long time are Dropbox and Evernote. Dropbox is excellent for storing pictures and for sharing folders with pictures in them. Evernote is my go to app to access files, websites, documents relating to a specific project or client. The great thing about both these platforms is the accessibility across multiple devices and platforms and the ability to store information in folders. The folders can then be shared with others or private to only you. 

Cloud storage is getting more and more popular. The key to effectively using cloud storage is to set up the file storage structure in a way that makes it easy to find what you are looking for later. Cloud storage evolved over the last 5 or so years. It may be time to take a look at your structure and rearrange files and folders to meet the working demands of 2020. 

I see collaboration a key benefit with cloud storage. It is much easier to share a document, spreadsheet, presentation, etc. with another person to work on  rather than emailing updates back and forth. Email works but often you lose track of the most recent version and/or it is difficult to go back to a previous version. 
One final thought on digital organization applies to photos. Photography was forever changed with the advent of the smartphone. Today, everyone has a camera in their pocket. How you store, access and share the pictures snapped on your phone is a huge topic that I think deserves its own conversation at a later date. In the meantime, follow the same guidelines for organizing the other components of your digital world - folders. 

What have you found helps in your digital organization? Please share in the comments below. 

Monday, April 20, 2020

Digital Organization


I received a phone call about an order we placed in April, 2019. We are restoring the interior of a 1962 Oldsmobile F85 Cutlass. We discussed all the components needed and thought everything was ordered with the company out West.

The pieces are finally arriving a year later and we do not have carpet. We discussed carpet when ordering the interior. It was a lengthy discussion because I considered going with a different color from the original. In the end, we stayed with the original pile and color. How did this happen? It happened because at the time the order was placed I was in the final stages of our annual show. I quickly reviewed the three separate invoices and I missed that the carpet was not on any one of them. Fast forward to today, I needed to find the orders/invoices. I occasionally digitally filed paperwork, not all of it in its proper place. I see now there are a lot of papers that need to be stored in a better place for easy retrieval.  

This made me realize the importance of digital organization. I have worked on this for years. One of the many challenges is the form of the digital organization. Do I use folders online, platforms like Evernote and Dropbox. Do I depend on cloud storage, should there be an external hard drive or flash drive that contains the information? 



I am not alone in this. We have information at our fingertips. This is both a blessing and a curse. We can get answers in an instant and this creates a need for instant gratification. It speeds everything up and leaves little time to put things in their proper place. It creates an “I will get to that later” mindset. 

The blog posts this week will feature each digital option; the features and benefits of each one. If there is a particular topic you would like to see covered in depth, please comment below.

Saturday, April 18, 2020

Why Choose ASEA Global



ASEA Vision

Become the recognized global leader
in cellular health and redox-based
technologies and achieve worldwide
distribution of our life-changing products,
financial opportunity, and culture.

          1. The Company ASEA is a company that is stable, profitable, and scalable. It has an infrastructure built to support and scale to a $1 billion enterprise. A USA facility to manufacture the redox products that is FDA registered, NSF compliant, GMP certified. How this all came about is best explained in the Genesis Video  

           2. The Products Unique Redox Cell Signaling technology that is cutting edge; that is learning how the body heals itself at the cellular level. Products exclusive to ASEA; protected by Patents and Trade Secrets. This breakthrough technology has a life-changing impact that is scientifically validated and supported with a very powerful message. 

          3. Financial Opportunity There are eight different ways to earn money with ASEA with a weekly payout plan.

  1. Retail
  2. Preferred Customers
  3. Fast Start
  4. Director Bonus
  5. Team Commissions
  6. Executive Momentum Pool
  7. Check Match
  8. Diamond Pool


          4. Culture The essence of ASEA's culture starts with the Mission Statement. The culture is embodied in the Ethos of ASEA - the distinguishing spirit. 

ASEA Mission Statement


To better people's lives and 
to be a force for good in the world.


          5. Timing The stage of development that the company is in is important for the opportunity at large. ASEA is a post-startup, early momentum company.



To learn more about the life-changing products, financial opportunity, and culture, please visit my website at https://cathycapasso.teamasea.com

These statements have not been evaluated by the Food and Drug Administration.
This product is not intended to diagnose, treat, cure, or prevent any disease.

The Power of the Network Marketing Entrepreneur Opportunity


Network Marketing is the highest-ranking industry in the world coming in at $190 billion.


Before delving into "The Power of the Network Marketing Entrepreneur Opportunity" let's start with a few definitions.

Network:
(noun) an association of individuals having a common interest, formed to provide mutual assistance, helpful information or the like.


Marketing:
(noun) the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.


Opportunity:
a situation or condition favorable for the attainment of a goal


Entrepreneur:
a person who organizes a venture to benefit from an opportunity, rather than working as an employee. Entrepreneurs play a key role in any economy. These are the people who have the skills and initiative necessary to anticipate current and future needs and bring good new ideas to the market. Entrepreneurs are naturally drawn to network marketing opportunities. 

The Power of the Network Marketing Entrepreneur Opportunity contains three income levels:

Part-Time Income
Little Capital
No Risk

Full-Time Income
Leveraged
Income

True Financial Freedom
Freedom to create
the life you want 
to live

There are many network marketing opportunities in the world. How do you evaluate a good business opportunity and choose one that is right for you?

First, there are five things to look at:
  1. The Company
  2. The Products
  3. The Financial Opportunity
  4. The Culture
  5. Timing
There are three main components to look at when evaluating the product or service:
  1. Different What makes the company or business opportunity different?  What makes it different from the competition? What makes it unique?
  2. Advantage The difference has to give you an advantage over the competition or an advantage in the marketplace.
  3. Sustainable The business must be sustainable.
Where can you find Network Marketing companies? You can always do a Google search or take a look at the top companies as reported by Direct Selling News. On April 1, 2020, they announced the list of top direct selling companies in the world based on 2019 revenue. 

A few insights from this year's list:

  • 48% of companies grew year-over-year from 2018 to 2019
  • 2 of the top 10 companies reported increased revenue
  • Six companies grew by $100 million from 2018 to 2019
  • Companies ranking 11-25, seven reported increased revenue
  • Companies ranking 25-50, 15 reported increased revenue

ASEA Global is ranked 44 in the world with 2019 revenues of $170 million. You can find more information about ASEA on my website.


Friday, April 17, 2020

Controlling Emotions with the Facts


Friday Recap

I have been (somewhat obsessively) listening to the press conferences of Governor Cuomo and President Trump. I track numbers using the Johns Hopkins University Coronavirus Resource Center. Numbers keep me grounded. When numbers surge, the day over day percentage change helps me keep things in perspective. The percentage of new cases in New York City and Westchester County is dropping. Death percentages, as expected, are up; yet, not as high as anticipated. 

A Disappointing Announcement - NY is on PAUSE until May 15

Why is this disappointing? Because it crushed my hope that we may possibly be looking at a new normal in a couple of weeks. This is 29 more days. It feels very far away. I am saddened by this news. Who knows, the situation changes hourly and maybe this will too. 

A New Normal

COVID-19 brings with it a new reality. "Normal" going forward will be different. There will be a new normal. There are too many unanswered questions; questions only time can answer. Is this virus going to come back? Will we have a break until the Fall when flu season returns? Will the United States, and the world, be forced into lockdown again?

Opportunities for the Future

I am a very active person. I do not have a traditional job. I describe myself as an entrepreneur wearing many hats and making a difference. 

My last typical Saturday was March 14, 33 days ago. I confine myself to home. I count on one hand the number of times I ventured out. I have become terrified of going to a store. Fortunately, I don't have to. I use FreshDirect for delivery and have not had to go to a grocery store since 2011. 

I am doing a lot of research. I majored in Marketing and Management at Iona College before the dawn of the Internet. The Internet created a world of possibilities combined with information overload. How do you reach your market? Can you achieve organic growth? What is the message and how is it perceived? What do people want? What do people need? I am fine-tuning my focus and I am developing a message geared toward today's opportunities.

The Power of the Network Marketing Entrepreneur Opportunity

Stay tuned - the message is developing and details will be forth coming. 




Monday, April 13, 2020

Benefits of Network Marketing - Passive and Residual Income Streams



Network Marketing is one of the few industries that offers both Passive and Residual Incomes.

Let's explore what these are. 
Network Marketing is a home based business model where both types of income are present. With some work and dedication you can build both passive and residual income streams in Network Marketing.

Passive income offers increasing levels of financial security. Although you might take a risk when first establishing the mechanism for passive income, if it proves to be a steady flow, it offers great security because it’s not connected to your time. Passive income can be found in your Network Marketing team building. Presumably your team is doing work; bringing in customers and building their own team. You will be getting paid on their efforts. 
Residual income is an income source resulting from cash flow received on a regular and predictable basis, requiring minimal to no effort by you to maintain it over the long-term. Residual income is extra cash flow where you did the work up front and are now reaping the benefits with minimal ongoing work. If your Network Marketing product is sold with an Autoship option, that means you get paid long into the future for one sale. This is residual income because you do the work once and you keep getting paid long into the future. 
Residual Income Synonyms:
Passive Income
Recurring Income
Definitions of Residual Income (noun):
1. Money earned long after active work has been completed. 
2. Income generators when you are no longer on the clock.
3. Freedom


Sunday, April 12, 2020

Easter Sunday 2020



Easter Reflections

It is Sunday, April 12, 2020. Easter arrives a little later this year. What should be a day spent enjoying the beauty of Spring is now, for the most part, a day spent inside.

HIV/AIDS was, and still is, a horrific virus. There are a lot of things to be learned about a virus. First and foremost, you cannot cure it. You can sometimes "treat" the symptoms potentially making it easier to deal with but you cannot cure it. The body, specifically the immune system, is the only defense against a virus. Vaccines will help the immune system identify and fight a virus against a future attack. What about the flu vaccines people get every year? What about this COVID-19 virus? Is this just another version of the annual flu? Is this why health experts are asking the question, "How long will antibodies protect us? A year, two years?" Will a vaccine for COVID-19 be successful in wiping out the potential for a future pandemic? Will another virus come along and create another pandemic?

Unfortunately, I think we are looking at the new face of the annual flu virus. 

Going forward we need to make some changes. 

  • We need a medical system that can manage the flu.
  • We need to improve our own immune systems.
  • We need to recognize this can happen every flu season.


Back to reflections


We started talking about this years flu in early February. I knew people and families that experienced the worse flu ever in December and January. Healthy, young people were sick in bed for up to two weeks. Was this the beginning of what would become COVID-19? I believe it was. I also believe there was nothing different that could have been done sooner to prevent what happened across our country and around the world. It happened fast. One weekend I am celebrating my birthday and the next week New Rochelle has a one mile containment zone. I stayed home for three days; Wednesday, Thursday and Friday. I read everything I could about what was happening. I wanted to understand something that was exploding overnight. I couldn't understand it then and now I believe this enemy was, and is, airborne. Fear is the one emotion that I continue to battle. The last day I spent the way I normally would on a typical Saturday was March 14. 

We are probably looking at another 60 to 90 days of "social distancing". And after that, days will be forever changed. A new plan is needed. What that is I am not really sure of. I do know I need a plan. Tomorrow, Monday, is the beginning of a new week. I will write out the Plan vs. Actual in my Rocketbook Fusion. And maybe, if all goes well, a new normal will begin to take shape. Waiting to get back to "normal" is a waste of time because "normal" is going to look very different. 

Be safe. Be well. 

Sunday, April 5, 2020

An Invitation to Listen: COVID-19 Separating Fact from Fiction


Four weeks ago, Sunday, March 8, I was celebrating my upcoming birthday with family and friends. Monday, my actual birthday, the celebration continued as I enjoyed lunch and a wonderful afternoon with my friend Kit. On Tuesday, March 10, while taking what would become the last pottery class for a while, I learned of the “Containment Zone” established in the North End of New Rochelle. Life, as we know it, will be forever changed. 

I define myself as “an Entrepreneur wearing many hats and making a difference.” COVID-19 finds me struggling with messaging. All of the Spring charity events are postponed. Everyone I know is working from home. Many face the additional challenge of home schooling. Juggling between responsibilities can be daunting.  I feel helpless. I am limited by the necessary restrictions we must do in order to not only flatten the curve but also to move forward, when moving forward becomes a reality. 

I received an email from Cindy Scholz, Real Estate Broker with Compass (and my niece). She is hosting a call tomorrow entitled ‘COVID-19 Separating Fact from Fiction’ I am sharing this email with the link to this call:



Healthcare Interview

With NYC Real Estate rightfully on PAUSE, I am taking this week to focus on what is most important- healthcare. 

Community is essential during these times. A very special thank you to the following people in my NYC community who are making this call possible: 

Oliver Libby, Alex Schueler, and Madeleine Schachter. 

Tomorrow I will be moderating a discussion along with Rory Golod, our Regional President, with the following two experts:

Dr. Jay Bhatt serves as Senior Vice President and Chief Medical Officer of the American Hospital Association and President of HRET. Dr. Bhatt and his team were awarded to support the development of tools of patient safety in ambulatory environments, multi-sectorial collaborations, and age-friendly health systems.

Nora Super serves as Senior Director at Milken Institute, Center for the Future of Aging, whose mission is to improve lives and strengthen societies by promoting healthy, productive and purposeful aging. Nora manages and creates data-driven research, meaningful policy initiatives, and impactful meetings in the United States as well as internationally.

The conversation will focus on the medical impact of the virus, what the outlook for our hospitals and healthcare could be in the coming months, how to separate facts from fiction and what we can do in our day to day lives to protect ourselves and our loved ones. 

We are fortunate to have these experts join us to share their knowledge, insights, and advice.

A recording of the call will be made available later for those unable to join.

Date: Monday April 6th
Time: 4:00pm ET
Link to listen:
Duration: 1 hour

Stay safe.


I will share the recording details for those who could not join in live. 

Cindy is taking an active role in managing the message this pandemic is creating. I look back at her recent blog posts. The information is thoughtful. You can find the links here:




I am looking forward to the call tomorrow. I hope you can join in.